Joyya NZ is a New Zealand social enterprise wholly owned by the registered charity Joyya Trust. 100% of trading surpluses are reinvested in West Bengal, India, providing fair employment for women vulnerable to human trafficking and extreme poverty, while funding community health clinics, education programs, clean water projects, and legal support.
Registered Business Identity
Legal Entity Name
JOYYA NZ LIMITED
Business Registered In
New Zealand
Registration Number
NZBN 9429047730885 / Company No. 7773376
Official Website
joyya.com/ ↗Corporate Pathway: The Charity-Owned Company Model [Expand]
JOYYA NZ LIMITED is 100% owned by the registered charity Joyya Trust, ensuring all net profits are legally locked for charitable purpose.
WFTO Certified: Joyya is accredited by the World Fair Trade Organization for fair wages, safe working conditions, and ethical manufacturing.
Read more about the different Profit 4 Good Pathways →Goods & Services
Handcrafted Fair Trade organic apparel, tote bags, and ethically manufactured merchandise.
Sales Channels: Custom B2B merch for businesses and events, direct-to-consumer online sales via their website, and ethical retail stockists.
Geographic Reach: Primary operations across New Zealand, Australia, and the USA, with international shipping available worldwide.
Looking for the United States branch? View the Joyya US profile.
Charitable Purposes
- Freedom & Fair Employment: Providing dignified, fair-wage employment, vocational training, and skills development to women facing extreme poverty, human trafficking, and exploitation in Kolkata’s red-light communities.
- Holistic Support Services: Supporting workers and their families with essential benefits beyond wages, including healthcare access, health education, financial literacy, interest-free loans, and education scholarships.
- Community & Socio-Economic Development: Partnering with local communities in West Bengal to build local capacity, improve clean water access, expand educational opportunities, and foster long-term economic independence.
The Charitable Ownership Advantage (COA)
This business operates under a strict lock-box corporate structure. By constitution or trust deed, 100% of net profits generated are locked and diverted directly to global development and philanthropic initiatives. At price parity, daily trade funds extreme poverty reduction.