Joyya US is a Public Benefit Corporation (PBC) wholly owned by the Joyya Trust. Operating as an ethical apparel brand, Joyya US manufactures custom bags, organic cotton t-shirts, and accessories. 100% of net profits fund community transformation programs, fair-trade jobs, and health clinics in vulnerable communities in Kolkata, India.
Registered Business Identity
Legal Entity Name
Joyya US PBC
Business Registered In
USA
Official Website
joyya.com ↗External Verification
NZ Charities Register ↗Corporate Pathway: The Charity-Owned Company Model [Expand]
Joyya US PBC is 100% owned by Joyya Trust, a registered charitable trust in New Zealand. This ensures that all net profits are legally locked for charitable purpose.
WFTO Certified: Joyya is accredited by the World Fair Trade Organization for fair wages, safe working conditions, and ethical manufacturing.
Read more about the different Profit 4 Good Pathways →Goods & Services
Handcrafted Fair Trade organic apparel, tote bags, and ethically manufactured merchandise.
Sales Channels: Custom B2B merch for businesses and events, direct-to-consumer online sales via their website, and ethical retail stockists.
Geographic Reach: Primary operations across New Zealand, Australia, and the USA, with international shipping available worldwide.
Looking for the New Zealand branch? View the Joyya NZ profile.
Charitable Purposes
- Employment for Vulnerable Women: Providing fair-wage jobs to women in Kolkata who are vulnerable to sex trafficking.
- Health and Nutrition Services: Funding local healthcare clinics and child education support.
- Community Transformation: Funding community centers for training and microloans.
The Charitable Ownership Advantage (COA)
This business operates under a strict lock-box corporate structure. By constitution or trust deed, 100% of net profits generated are locked and diverted directly to global development and philanthropic initiatives. At price parity, daily trade funds extreme poverty reduction.